The company began to expand into new frontiers of the plaything industry. In 1971 LEGO began to target girls with the arrival of furnishings and dollhouses; in 1974 it introduced its first individual figures, called Minifigures; and in 1979 it expanded in to space with sets featuring astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of rings elements directed at young girls. This period also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen getting started with the managerial staff and working to modernize the company’s manufacturing strategies.

The 1972s also found the introduction of a process that allowed customers to pick certain stones they desired to purchase and create their own styles, rather than purchase pre-made solutions; it was popular with adults, as well as kids. In the same decade, Profano branched away into medieval territory considering the Castle motif, and in 80 the company added their first train sets to its lineup.

In 1989 Lego introduced the Pirate look, and with it a wide variety of pirate boats, desert islands and treasure. This company also widened its variety of facial expression, adding beards, eye bits and lip stick in addition to the standard two eyes and laugh. Some more mature Lego collectors resented these kinds of changes, choosing the more simple faces of earlier styles.

As Profano expanded to a huge international corporation, completely to find ways to fulfill the demands of the big https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider name purchasers like Aim for, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster transport times. To maintain with these needs, the company began to reduce total production time for new products by making more use of computerized assemblage systems.